TORONTO – VideoFACT is changing its name to MuchFACT, as CTV’s MuchMusic and MuchMore take on exclusive funding beginning immediately.
The change comes as Astral Media’s MusiquePlus begins flowing music video production expenditure independently through MaxFACT, administered by Les Fonds Harold Greenberg in Montreal.
“Over the past 25 years, VideoFACT has helped advance the careers of Canadian artists everywhere by funding their music videos, EPKs and websites,” said Brad Schwartz, SVP and GM of The Much MTV Group, in the announcement. “We are honoured to have this initiative re-named as MuchFACT accurately representing MuchMusic’s exclusive support to this vital part of the Canadian music industry.”
Due to this administrative change, approved by the CRTC in MusiquePlus’s recent licence renewal, MuchFACT can no longer accept applications for French language music videos. All French language music video applications will now be administered by MaxFACT.
The foundation to assist Canadian talent was created in 1984, concurrent with the launch of MuchMusic, which committed a percentage of its gross annual revenues to stimulate the production of new Canadian music videos. MuchFACT remains an independent non-profit corporation, governed entirely by a board of directors made up of television and music industry experts.
