VideoFACT now known as MuchFACT

TORONTO - VideoFACT is changing its name to MuchFACT, as CTV’s MuchMusic and MuchMore take on exclusive funding beginning immediately.The change comes as Astral Media’s MusiquePlus begins flowing music video production expenditure independently through MaxFACT, administered by Les Fonds Harold Greenberg in Montreal.“Over the past 25 years, VideoFACT has helped advance the careers of Canadian artists everywhere by funding their music videos, EPKs and websites,” said Brad Schwartz, SVP and GM of The Much MTV Group, in the announcement. “We are honoured to have this initiative re-named as MuchFACT accurately representing MuchMusic’s exclusive support to this vital part of the...