DISCOVERABILITY #2: How can we innovate our way to discoverability?

By Steve Faguy

MONTREAL – Content producers and distributors must figure out how best to be constantly innovative if Canadian content is to thrive in the new on-demand world.That was the message Thursday as the CRTC and National Film Board’s 'En Route to the Discoverability Summit' workshop series came to Montreal. Like Tuesday’s session in Vancouver, there was a lot of discussion about how the media world has changed, and some interesting, if vague, suggestions on what to do about it.The event started much like the previous one did, with speeches from men in suits (in French this time…) telling us what we know:...