Video-on-demand viewing offers new opportunities for broadcasters, advertisers: TVB

TORONTO – Led by sitcoms, commercial television programming on Video on Demand platforms generated a previously unreported audience lift of up to 9% among English-speaking Canadians, according to a study from the Canadian Media Directors Council (CMDC) and the Television Bureau of Canada (TVB).The VOD Industry Test, conducted by Numeris (formerly BBM Canada), focused on the set-top box Video-on-Demand TV content available through digital cable and IPTV, which allows subscribers to access recently-aired (on linear) programming. Viewing of this VOD content is not currently included in reported television audiences. The 12-week test took place between April and June 2014 and...