Video-on-demand ads accepted, highly effective: study

NEW YORK - Consumers will accept advertising on the video on demand platform like they do on linear television, according to a study from the Advanced Advertising Media Project (AAMP). The study, conducted by Ipsos OTX, is an industry-wide research initiative in the U.S. designed to measure the impact of advertising within free VOD. After examining the viewing behavior of more than 1,000 consumers, the findings revealed four basic themes: - Advertisements within a VOD context statistically have the same impact, no matter what the size of the ad load; - Because consumers view VOD as television, they accept...