Video and TV viewing ubiquitous among newcomers to Canada, says MTM report

Almost 9 in 10 newcomers subscribe to an SVOD service OTTAWA – Watching video and television content is a regular habit among newcomers to Canada, with 99 per cent saying they have watched online video in the past month and 90 per cent having watched some form of TV content, according to a recent report from CBC’s Media Technology Monitor. This puts newcomers’ online viewing ahead of the Canadian-born population (93 per cent) and on-par in terms of TV content viewing (89 per cent), says the report, released last week. Almost 9 in 10 newcomers (88 per cent) subscribe to a...