Video ads get most attention on TV: thinktv

TORONTO – Canadians pay the most attention to video advertisements when viewed in TV content on their television sets, three times more than Facebook, and nine times more than user generated content on a phone, says a study commissioned by thinktv, formerly the Television Bureau of Canada (TVB).As part of a NLogic omniVu Survey conducted in March, 1,000 Canadian adults were asked questions that probed which platform holds their attention when it comes to video ads and content. The majority of respondents said that they pay most attention to TV programming when watching on a TV set (78% of A18+...