Cable & Telecom

Video ad company SourceKnowledge partners with adRise

MONTREAL – SourceKnowledge, a Canadian video advertising exchange company, today announced it has partnered with San Francisco-based adRise, considered one of the largest video ad distributors on connected TV.The partnership means that brands and agencies represented by SK can now run their online video campaigns across 16 connected TV devices including all gaming consoles such as Xbox, streaming boxes such as Roku, smart TVs, Blu-ray players and tablets. As TV consumption habits change, so do the flow of ad dollars. Canadian viewing habits are changing the landscape considerably. The CRTC reported in 2013 that one-third of Canadians watch TV online in...