MONTREAL – SourceKnowledge, a Canadian video advertising exchange company, today announced it has partnered with San Francisco-based adRise, considered one of the largest video ad distributors on connected TV.
The partnership means that brands and agencies represented by SK can now run their online video campaigns across 16 connected TV devices including all gaming consoles such as Xbox, streaming boxes such as Roku, smart TVs, Blu-ray players and tablets.
As TV consumption habits change, so do the flow of ad dollars. Canadian viewing habits are changing the landscape considerably. The CRTC reported in 2013 that one-third of Canadians watch TV online in some form.
“Over the past few years, we've seen tremendous growth in connected TV viewership in the US and internationally," says Farhad Massoudi, CEO of adRise, in a press release. “Weere excited to expand our premium video ad inventory to advertisers in Canada.”
Patrick Hopf, SourceKnowledge president, said, “Connected TV is a lean back, no clutter environment with premium content. It’s a natural place for pre-roll campaigns to perform at superior levels. We are very excited to be one of the first companies in Canada to offer this cutting edge ad placement to our clients.”
