NEW YORK – Saying they are looking to “unlock next generation consumer content experiences," Verizon and Snap Inc. (Snapchat) announced a 5G partnership this week.Under the deal, Snap will develop new augmented reality (AR) features and experiences in collaboration with Verizon at Verizon’s 5G Labs, including opportunities to experience live events in new ways through Snapchat. The partnership will also see Verizon ad placements within Snap Original videos and the two companies will work together on exclusive distribution and co-marketing initiatives.“Our strategy is to partner with the best brands to ensure our customers have exclusive access to cutting edge technology...
