VANCOUVER and NEW YORK — Canadian augmented reality platform ImagineAR, formerly known as Imagination Park Technologies, announced today it has been selected by First Tube Media, a New York-based branded live content marketing platform, to bring augmented reality (AR) to its exclusive livestream programs.
The collaboration will see the new AR capabilities premiere at Grubhub’s next episode of its virtual concert series, Sound Bites, which will feature performances by Megan Thee Stallion, King Princess and Noah Cyrus on March 26 to celebrate Women’s History Month.
Through second screen immersion, First Tube Media will help brands increase audience engagement by providing access to exclusive features and experiences delivered straight to viewers’ mobile phones. From there, viewers will be able to access unique features, behind-the-scenes AR experiences and brand promotions, all while enjoying the live concert on their television, computer or other viewing device. Fans will be able to scan QR codes which will pop up during the event to gain access to perks including backstage access, the opportunity to engage with animation and other special benefits directly on their phone.
“As we push the limits of live digital experiences, incorporating augmented reality levels up what is possible for brands, and transforms how they can interact and connect with their audience,” said First Tube Media CEO and founder Andrew Beranbom, in a press release. “We are constantly looking for new immersive offerings that bring the most innovative technology on the market to our events so that our partners can benefit in a meaningful and results-driven way and that’s exactly what AR is going to do.”
“We have been innovating in the AR space for years, and we’re extremely excited to partner with First Tube Media to bring this technology to the live digital experience and event space where people are craving new ways to interact with the content especially during a time that in-person has been off the table,” added Alen Paul Silverrstieen, president and CEO of ImagineAR.
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