Value derived from Canadian wireless services increasing, PwC report says

OTTAWA – The value Canadians receive from their wireless services has been increasing every year, according to the new report Understanding the Increasing Value of Wireless Services for Canadians from PwC Canada and commissioned by the Canadian Wireless Telecommunications Association (CWTA). “As wireless connectivity and smartphone technology has matured, consumers have derived more value from their wireless services, resulting in increased data consumption,” the report says. The report highlights that between 2015 and 2019, “Canadians almost tripled their average data usage, growing at 27% compound annual growth rate (CAGR),” while the “average cost per 1 GB of data in Canada has...