V Interactions gets a fresh Fall look

MONTREAL and HOLLYWOOD - V Interactions is launching a multiplatform advertising campaign to roll out its new look. Working with U.S. brand consultancy and creative agency Troika, which helped to transform the former TQS network to V in 2009, the channel is revamping its branding and communication for its new audience which it says has shifted from a male-skewed 18-34 to an evenly split male/female demographic across 18-49 year olds. Initial elements of the rebrand hit the air earlier this month, with the full identity, along with print and digital advertising assets, rolling out throughout the fall. www.vtele.ca www.troika.tv