V hopes to appeal to advertisers with new image

By Steve Faguy

MONTREAL — "Brand-friendly."That's how Quebec's independent conventional TV network described its new image on Wednesday, making its biggest change since it changed its name from TQS to V nine years ago.It's still called V, but now with a new logo — a blocky white V in an orange square designed by Studio FEED, replacing a stylized one in a yellow circle (Ed note: which always just reminded us of Vidéotron anyway) — and a new design and motion graphics by Troïka."This more modern visual identity completes V’s major transformation," Dimitri Gourdin, executive vice president, strategy and communications of Groupe V...