Users increasingly inclined to pay for online content: CMF
TORONTO – While giants like Google, Facebook and Amazon appear to dominate the globalized environment, there are advantages that come with collaborating with these platforms and the means for exploring niches and reaching audiences without them, according to a new report from the Canada Media Fund (CMF).The Trends Report: 2017 Mid-Year Update provides an in-depth look at the developing trends affecting the audiovisual industry in Canada and around the world.“Being nimble in the hypercompetitive digital content environment is first and foremost a question of knowing how to play on all fronts”, reads the report. “Get space and visibility on mainstream platforms like...
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