Bell Media’s Crave said last week the streaming platform is evolving into an all-in-one entertainment offering “designed to keep viewers engaged all day long,” with the addition of select video podcasts as well as sports and news hubs complementing its premium TV series and movie content.
Crave said it will soon add a selection of English and French video podcasts, including titles from iHeartRadio Canada, that will span news, sports, entertainment, true crime, lifestyle and culture, and will include a mix of original productions and popular acquired titles.
Crave’s recently launched sports and news hubs draw on programming from its live CTV and Noovo channels, including coverage of the upcoming FIFA World Cup 2026, NFL games and PGA Tour events as well as breaking news coverage and major live entertainment events.
These additions join Crave’s premium TV and movie offering, which includes acclaimed Crave original series such as Heated Rivalry and Empathie, exclusive HBO and Max originals, hit CTV and Noovo series, blockbuster films, and classic favourites including Friends, The Office, Gilmore Girls, ER and more.
“At its core, this is about building a product that fits naturally into people’s daily routines,” Jerrell Jimerson, senior vice president and head of product and experience at Bell Media, said in a press release last Thursday. “Streaming solved access to content. The opportunity now is creating experiences that meet people in the moment. Crave has always been home to world-class entertainment — now, with news, live sports, and podcasts, it’s becoming a dynamic, all-in-one platform that evolves with its audience.”
Crave’s transformation follows the sunsetting of Bell Media’s CTV and Noovo websites and apps at the beginning of May, which saw the content previously available on those digital platforms unified within Crave.
