SCOTTSDALE, AZ – Research firm In-Stat has bumped up forecasts for user-generated video use and revenue due to larger-than-expected growth in the Chinese market.
Other factors contributing to the faster uptake are expectations of higher-quality content, such as HD video, and larger file size maximums, In-Stat said Tuesday when it released its User-Generated Video, A Global Stage for You report.
The report also noted that the demands on bandwidth will likely continue to grow at a faster rate than the number of files/videos served.
“User-generated video (UGV) and the video sharing sites that exemplify this form of content have spread across the globe,” said In-Stat analyst Michael Inouye. “China is a prime example of UGV’s global reach and appeal, capturing a significant portion of the world market, making it second only to the US. In general, viewing of online video has increased in the US in the past year, although participation is still stratified by age.”
In-Stat predicted total worldwide UGV revenue will eclipse US$1.19 billion by 2012, and that there will be 160 billion UGV served videos by then.
Individuals who use mobile phones to participate in online video sites are most likely to contribute to the market, both financially and in terms of content, stated In-Stat.
The report provides worldwide forecasts for UGV revenue and served videos, and regional market share percentages for served videos, through 2012.
