User experience key influencer of content creation, distribution: CMF

TORONTO – The audiovisual industry has entered an age where the user experience has become the leading factor in content creation and distribution, according to a new report from the Canada Media Fund (CMF).The Keytrends Report 2016 Mid-Year Update says that how individuals perceive, respond to and interact with the content they consume is what’s driving the ever-growing connection and interdependence between content and technology.The report also analyses the trends that it predicts will impact the Canadian television and digital media industry through the lens of the following overarching themes:- Always on: Bots as new conversational interfaces that facilitate content...