Upfronts 2019: Why Canadian broadcasters are Twitter's newest converts

TORONTO – As Canadian broadcasters pitch linear TV as a safer space for brands than toxic social media platforms during their upfront presentations, it was some surprise to see on stage Thursday at Twitter's TwitterFront event in Toronto top execs and talent from Corus Entertainment, CBC, Rogers Media and Bell Media."Everyone is working with us," Paul Burns, a former digital exec at Shaw Communications and now Twitter Canada’s managing director, told Cartt.ca about Canadian media players who are increasingly making the most of a social media platform often derided by critics for being a land of trolls and Trump.While acknowledging...