Upfronts 2018: Independents offer an alternative national network buy

TORONTO – If you put together CHCH, CHEK, NTV and YesTV and help power it with sales agency Airtime Television Sales (which also reps Thunder Bay’s two TV stations), did you know you had a network of independents which cover 93% of Canadians?That’s the pitch IndieNet (which is what the group calls themselves) has been making to advertisers now for two years. Airing an eclectic mix of local news, their own locally produced shows, new U.S. programming, old (but-much-loved-and-please-call-them-retro-instead) series, classic popular movies and other independent programming, these broadcasters offer up a diverse, pan-Canadian audience. Since IndieNet was formed, has...