Upfront 2022: IndieNET stations pitch linear TV relevance as Canadians pivot to streaming

By Etan Vlessing AS EVEN NETFLIX gets set to enter the advertising game, the IndieNET Group of independent broadcasters today pitched Canadian marketers and media agencies on what they see as the biggest frontier in television currently: linear TV. As they unwrapped a fall 2022 programming slate for Canadian TV audiences, the consortium comprising six indie stations belonging to CHCH, YesTV, CHEK and NTV returned to a familiar pitch: linear TV’s live audience share and reach can still be depended on to deliver a solid return for TV ad investments and remains a dominant force in local markets where IndieNet stations...