Upfront 2022: Corus brings advertisers to FAST channel party with Pluto TV

By Etan Vlessing CORUS ENTERTAINMENT DURING this year’s 2022 upfront season targeted streaming advertisers as it rolled out its new partnership with Pluto TV, the frontrunner in the free, ad-supported streaming TV space, or FAST channels. “We’re investing in new audiences for you as your content strategy expands to new places,” Greg McLelland, executive vice-president and chief revenue officer at Corus, told advertisers as part of the company’s virtual upfront presentation today. That pitch came as Corus and other Canadian broadcasters return to normalcy as the pandemic wanes, but the 2022 upfront season marked the end of an era for traditional broadcast...