Upfront 2021: Quebecor shows off a multiplatform 2021-22 season
MONTREAL — At its Multi2021 virtual event on Thursday, Quebecor’s advertising sales group, Quebecor Expertise Media, showcased a revamped line-up of programming from the TVA network and TVA Sports, as well as new innovative products which provide effective customized solutions for advertisers, the company says. At the end of the summer, Quebecor will introduce QUB, a new platform which will bring together content from all of Quebecor’s divisions. Available on the web and via a mobile app, this library of content will feature the work of Quebecor’s artists and crews from all of the company’s brands, delivered through a personalized...
