Radio & Television

Upfront 2021: IndieNet pitches mature viewers to buyers

By Etan Vlessing THE INDIENET GROUP of independent TV broadcasters on Thursday unwrapped a fall 2021 programming slate designed to reach an older slice of the Canadian TV audience for domestic advertisers and agencies. Never mind cord cutting and fast-evolving streaming TV wars as Canadian and international broadcasters increasingly target younger viewers by going online and direct-to-consumer. The underlying message from Indienet for 2021 was that no ad-supported streaming or digital platform can match linear TV's live audience share and reach — at least for now. Kathy Gardner, vice president of media insights with ThinkTV, a trade group promoting Canadian...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.