Upfront 2021: CBC touts inclusion during virtual pitch

By Etan Vlessing TORONTO – CBC and Radio-Canada original homegrown series took center stage on Wednesday as the national public broadcaster looks to keep Canadian ad dollars coming its way. And beyond touting the predominately Canadian content of its main TV network and CBC Gem streaming platform, CBC and Radio-Canada executives played up their bona fides as a national public broadcaster increasingly aiming to reflect the country's fast-evolving diversity on-screen. "Canada is changing and CBC must change with it," Barb Williams, CBC executive vice-president, told a virtual upfront presentation entitled “All Together Now.” Ginella Massa, host of the new Canada...