Radio / Television News

Upfront 2016: For Canadian media giants, Netflix has become the ultimate frenemy

U.S. streaming giant has Canadian broadcasters rethinking how they shop in HollywoodTORONTO - Netflix helps drive broadband revenues at BCE, Rogers Communications and Shaw Communications.Yet, as Cartt.ca recently reported, Netflix this year began bidding in earnest, and aggressively, against broadcast divisions Bell Media, Rogers Media and Corus Entertainment for new U.S. network shows at the Los Angeles Screenings.That move means Canadian broadcasters have started to rethink how they will buy rookie U.S. series from the studios going forward if Netflix can get a jump on picking up new network shows. "We weren't upset that Netflix was at the negotiating table,"...