UPFRONT 2006: The multi-platform story

By Susan Tolusso

THE CREATORS OF ICRAVETV.COM (remember that?) predicted, just by launching their web streaming service in 1999, that the momentum pushing TV programming off the tube and onto the net – and beyond – was unstoppable. Although they hadn’t sorted out licensing and rights issues before making online streaming a tantalizing, if forbidden, fruit, the service was too far ahead of their time. That time is now. Content producers of all kinds are on the cusp of a frenzied push to move digital video beyond TV, to make greater use than ever of Internet-based broadband channels, and to go further, into...