By Susan Tolusso
FOR SEVERAL YEARS, CANADA’S TV launch season has followed a logical path, with the odd new bit added here or there to spice up the mix. This year, the industry expected broadcasters to introduce new shows, dangle tasty bits of multi-platform potential, parade the talent, wow the buyers and let the 2006 upfront selling frenzy begin. Observers could then cue the standard questions: will Global build its list of Top-20 gains at CTV’s expense? Will CBC’s new-look programming represent an alternative or even an addition to hockey as a must-buy? Will specialties and digi-channels continue to grow? And will CHUM’s... UPFRONT 2006: Big Fish in BGM, CHUM boardrooms may swamp Global’s Shark tale
To view the full content, please sign up for a subscription.
Already a member? Log in.