OAKVILLE, ON – The Weather Network and French counterpart MétéoMédia are urging Canadians to make it personal.
The Pelmorex-owned brands are serving up a “personalized, hyper-local weather experience”, an experience that will also include targeted ads .
After joining the “online community”, users will receive real-time weather wherever they are, personalized weather alerts, and the ability to share their weather videos and photos.
The brands kicked off a year-long national brand campaign in English and French earlier this month to push the service, using digital, television, social and out-of-home billboards.
"While millions of Canadians rely on The Weather Network and MétéoMédia every day for accurate forecasts, insights and analysis, many people are unaware of just how personalized they can make their weather experience," said Pelmorex Weather Networks’ marketing head Marni Otis, in the news release. “With this campaign, we want to encourage Canadians to become more weather ready by tapping into our hyper-local forecasts, customized weather alerts, and photo and video sharing capabilities."
