UPDATED: Upfronts 2018: Why Blue Ant holds the key to happiness beyond the cable box

By etan vlessing

TORONTO - Now that the glitzy Canadian Upfront presentations are wrapped and local broadcasters are done dazzling advertisers with magical thinking to sell ads, Blue Ant Media has a simple formula for happiness: Own your TV audiences, don't rent them."This Internet thing is here to stay. It's pretty obvious the value chain is edging towards those who create and own (content), to the landlord of the material, and less value is accruing to the tenant," Blue Ant Media CEO Michael MacMillan told Cartt.ca on Tuesday.His message followed the company’s Upfront glitz at the Royal Ontario Museum by Blue Ant ad...