Updated Mysask411.com in tune with local consumers, advertisers

REGINA - SaskTel subsidiary DirectWest has overhauled its local search website Mysask411.com to better meet the evolving and unique digital search needs of Saskatchewan’s consumers.With content-rich features that facilitate the local shopping experience, Mysask411 enables users to make local choices with the most up-to-date listings of Saskatchewan businesses plus content such as: “Hours of Operation”, “Brands Offered”, “Methods of Payment”, “Most Recommended Business by Users” and “Driving Directions”. The site also provides additional local information like “Weather Forecasts”, “Movie Listings”, and “Airport Arrivals and Departures”.“Consumer Search is a key focus for DirectWest as we grow our Mysask411 online and mobile...