Cable & Telecom

UPDATE: The rabbit gets a lawyer. Rogers suing Bell over wireless ads

TORONTO – Rogers Communications today filed a lawsuit with the Federal Court of Canada over Bell Mobility’s recent run of TV and print advertising Rogers says “crosses the line” and is damaging to its brand. “Bell has run a series of ads over the past year, the most recent of which, we felt, were too much,” John Boynton, Rogers Communications senior vice-president and chief marketing officer told www.cartt.ca this afternoon. The most recent ad that he – and the lawsuit – points to is the TV spot about Bell Mobility’s wireless speed capabilities where the Bell cheetah eats the Rogers...