Radio & Television

Unhealthy disclosure: Sponsored shows must be transparent, says CBSC

OTTAWA – When advertisers also provide the content, broadcasters must identify that fact for listeners or viewers, says the Canadian Broadcast Standards Council A decision released Friday about an episode of the Health Show broadcast on CFRB (NewsTalk 1010, Toronto) says that the Standard Broadcasting station did not adequately identify the relationship between the sponsorship of the show and the guests on the program who were employees of the commercial sponsor of the show on that day. The decision is the CBSC’s first on the issue of sponsored programming. The subject of the challenged episode of the Health Show (an...