LAWSUITS, ACQUISITIONS AND experimentation are now the tools being used to craft the user generated content landscape. But even with all that, reports research firm In-Stat, there is still only have an unfinished foreground in place.
Business models continue to adapt and change, as do experimentations with advertising, making the overall landscape of this market appear to be as dynamic as a feather in the wind, the high-tech market research firm says.
“Three companies in particular have and will likely continue to make headlines: Google, YouTube, and Viacom,” says Michael Inouye, In-Stat analyst. “The US continues to be the market leader and will be for the foreseeable future,” he said in a press release.
Recent research by In-Stat found the following:
– Worldwide revenue from UGC content will increase from $80 million in 2006 to $1.6 billion in 2011.
– Flash continues to be the output format of choice.
– As more UGC content is viewed on the TV rather than the computer monitor, the impetus to both submit and receive higher quality content will result in much larger files being uploaded and downloaded.
