FT. LAUDERDALE – New U.S.-based VOIP provider ZingoTel made a vague reference today about taking legal action against Canadian cable company Shaw Communications.
In a press release touting the Canadian launch of its C$29.95 unlimited North American calling plan, it said “ZingoTel is set to take on cable giant Shaw Cable over its refusal to run paid ZingoTel TV ads; ZingoTel’s legal firm believes it is due to ZingoTel’s low priced service and the effects that it may have on Shaw’s VoIP subscriber base,” says the release.
ZingoTel did not respond to a request made by www.cartt.ca today for clarification.
“In a response to ‘over-priced’ Internet telephone service across Canada due to a small number of cable and telecom companies monopolizing the market, companies such as Vonage, a major U.S. VoIP provider, has recently stepped into the Canadian market with a $39.99 Unlimited plan. ZingoTel plans to shake up this market by offering an even lower priced $29.95 Unlimited plan for Canadians,” continues the release.
"We feel the Canadian consumers are being over charged and we intend to correct that," said Cynthia Krahn of ZingoTel’s Canadian marketing department.
“ZingoTel executives and marketing experts have concluded that a mid January strike on the market and a long term marketing approach to be implemented in February will provide best results. Zingo continues to see record subscriber numbers of new U.S. subscribers, and U.S. marketing efforts will continue throughout the Canadian promotion,” adds the release.
