U.S. MSOs to concentrate on pricing amid economic slump

CABLE OPERATORS WILL MODIFY their marketing strategies in 2008 in order to place more emphasis on household savings rather than cool new features, says a new forecast by research firm Pike & Fischer. This change in strategy will occur as U.S. households worry more about the dwindling value of their homes and scale back spending on such items as home entertainment. Cable operators, for example, will start offering economy tiers of high-speed Internet service for cost-conscious consumers who are satisfied with less bandwidth than what standard cable service delivers and who might otherwise buy lower-priced digital subscriber line (DSL) service,...