U.S. MSO rolling out targeted ads in NYC

NEW YORK – Cablevision Systems said today it is expanding its targeted ad system to deliver individualized ad spots to 500,000 New York City area households this summer, according to Multichannel News. The company (which serves over four million homes in that region) has been testing the technology for 18 months and the trial showed a double-digit increase in sales in areas that offered the addressable advertising to clients, says the story, which is also reprinted below with permission. ****************************** Cablevision To Aim Ads At 500,000 Subscribers CABLEVISION SYSTEMS ANNOUNCED it will expand its addressable-advertising capabilities to be able to deliver...