U.S. media conglomerates move to rely less on ads: SNL Kagan

NEW YORK – A number of major U.S. media companies are striving to become less dependent on advertising revenue, a move described as “a smart decision” by SNL Kagan.According to a recent article by the American research firm, a review of June quarter financial results indicates that the likes of CBS Corp and Walt Disney are consciously cultivating other sources of revenue.Revenues at CBS Corp.'s entertainment segment — the company's largest segment, which includes the CBS broadcast network, CBS Television Studios, CBS Global Distribution Group, CBS Films and CBS Interactive — fell to $1.84 billion from $2.01 billion in the prior-year period....