Cable / Telecom News

U.S. consumers won’t cut that cable cord, says research

ALEXANDRIA, VA – According to new research from the Cable and Telecommunications Association for Marketing (CTAM), cable's broadband and television services are well positioned to weather the economic storm. The research found that, even though more than seven out of ten (71%) U.S. households think that the economy is either in a recession or heading toward a depression, 95% of cable modem households surveyed report that they plan to retain their cable modem service, while only 2% of cable modem households report that they are “somewhat” or “very likely” to cancel their cable modem service in the next six months.Cable TV...