U.K.’s Lower Street acquires podcast company Pacific Content from Rogers

U.K.-based start-up Lower Street announced Monday it has acquired Canadian podcast producer Pacific Content from Rogers Sports and Media. Cartt sister publication Broadcast Dialogue reported in May Rogers Sports and Media was shuttering its branded podcast division, which it acquired in May 2019. Lower Street is a full-service podcast production agency that works with such brands as Adobe, Pepsico and Hewlett Packard Enterprise. It was founded in 2017 in Somerset, England, by Harry Morton. “When I founded Lower Street I looked up to one company in particular, Pacific Content,” Morton said in a statement. “Their podcasts were legendary — super-creative, expertly produced and showed a real understanding...