U.K.-based start-up Lower Street announced Monday it has acquired Canadian podcast producer Pacific Content from Rogers Sports and Media.
Cartt sister publication Broadcast Dialogue reported in May Rogers Sports and Media was shuttering its branded podcast division, which it acquired in May 2019.
Lower Street is a full-service podcast production agency that works with such brands as Adobe, Pepsico and Hewlett Packard Enterprise. It was founded in 2017 in Somerset, England, by Harry Morton.
“When I founded Lower Street I looked up to one company in particular, Pacific Content,” Morton said in a statement. “Their podcasts were legendary — super-creative, expertly produced and showed a real understanding of how to cultivate and grow passionate audiences.
“They really pushed the branded content space forward and became a benchmark of quality for me. To be able to now buy such an amazing brand as Pacific Content is a real testament to the hard work, talent and passion I see at Lower Street every day. It will most certainly help supercharge our growth as we move into the next phase of our development and that of the branded podcast industry overall,” Morton added.
“Harry is one of my favourite leaders in the podcast industry,” Pacific Content co-founder Steve Pratt said in a statement. “I’m consistently impressed with how thoughtful he is about building the Lower Street culture and team, and how generous he is in publicly sharing his thinking and strategy with the marketing and podcast industries. I am very grateful that Harry and his team are building an exciting new chapter in the Pacific Content story and I can’t wait to see where they take it next.”
With a fully remote team of 29 people, Lower Street “is on a mission to produce the best podcasts on the internet and believes the future of content marketing is binge-worthy episodic shows that power brands to build an intimate relationship with their key audiences over time,” a Lower Street press release says.
A number of Pacific Content employees will be joining Lower Street over the coming weeks, the release says.
