Radio & Television

Two types of future-viewers coming

BY 2012, THE TV viewing audience will consist mainly of two types of viewers, according to IBM Business Consulting. One group will be the traditional, passive set, content to vege on their couches and watch whatever comes on. The other group is, of course, the “I want everything I want when I want it” on-demand group. “Today, audiences are becoming increasingly fragmented, splicing their time among myriad media choices, channels and platforms,” says the report. “For the last few decades, consumers have migrated to more specialized, niche content via cable and multichannel offerings. Now, with the growing availability of on...