Subscribing to a paid TV service is still something done by two-thirds of Canadians, according to the latest TV Distribution report from the Media Technology Monitor, a product of CBC/Radio-Canada.
Thirty-seven per cent of Canadians subscribe to a fibre-based TV service, while 20 per cent subscribe to cable and 9 per cent to satellite TV, according to the report. Francophone Canadians are more likely to subscribe to a paid TV service than anglophones (76 per cent vs. 63 per cent), the report says.
While subscription video-on-demand (SVOD) services are still ahead of paid TV subscriptions, they saw a slight decrease for the first time this year — overall SVOD subscriptions among Canadians declined from 81 per cent to 78 per cent, according to the report. In addition, the number of households subscribing to more than one SVOD service has also dropped, the MTM says.
“Many still use SVOD and paid TV subscriptions in tandem however, with 51% of Canadians opting in for both,” the report notes.
The average TV subscriber in Canada pays approximately $76 a month for their paid TV service (fibre, cable or satellite), according to the report. Costs vary across different demographics, however, with middle-aged Canadians (35 to 64 years of age) paying more than younger or older Canadians, the report says. Average costs are also higher in more affluent households (those with an annual household income of $150,000 or more). In addition, anglophones tend to pay more for their paid TV service than francophones, according to the report.
Image borrowed from the Media Technology Monitor report
