TORONTO – Shaw Media is planning to launch two new morning news programs at Global Montreal and Global Maritimes called the Morning News. Both weekday programs will provide viewers a “mix of timely information and in-depth conversation,” says Shaw. The shows are scheduled to debut Monday, January 28th from 6-9am ET/AT.
“As Canada’s fastest-growing news organization, the launch of the Morning News in Montreal and Halifax caps off what has been a highly successful morning show expansion across Canada,” says Troy Reeb, Senior Vice President, News and Station Operations. “Having launched morning shows in all local stations east of Saskatoon throughout the past year-and-a-half, we are proud to be providing viewers with 189 total hours of locally-produced morning news content every week, by far the most of any other network in the country.”
Shaw adds both programs are designed to “give viewers an alternative to morning television shows presented by the competition in both markets.”
Headed by longtime Global Montreal personality Richard Dagenais alongside Anchor/Host Camille Ross and Weather Specialist Jessica Laventure, the Morning News will provide Montrealers with a well-rounded take on news making waves in the community says Shaw. As the city’s only locally-produced English-language morning show, the Morning News will move away from the larger, “more ambiguous headlines and instead turn the spotlight on the stories and issues of most importance to the city’s Anglophone community.”
Highlighting this mandate will be the Morning News’ regular use of a central breakfast location in Montreal’s multilingual and culturally-diverse West Island. This will serve as the hub from which Laventure makes her weather forecasts every morning. With its on-location set, the Morning News will establish itself in the heart of the community, while giving viewers a chance to regularly interact with members of the show adds Shaw.
The Global Maritimes’ Morning News, led by on-air personalities Paul Brothers, Crystal Garrett and Jill Chappell, promises to provide viewers with an “energetic, intelligent and insightful breakfast conversation in the morning.” The Morning News will report on the stories of most importance to Haligonians, while providing them with all the weather and traffic information they need to start their day says Shaw.
The Morning News team will also report and discuss key lifestyles stories making headlines locally, nationally and internationally. The program will also feature interviews with community leaders and “big-name celebrity talent alike,” conducted out of Global Maritimes’ brand new, state-of-the-art Gottingen Street studio.
With a total of six local shows launched in communities across the country in the past two years, alongside a national breakfast program, Global News says it dominates the competition by holding Canada’s largest morning show audience in the key news-relevant Adults 25-54 demographic.
