SAN FRANCISCO – Twitter is partnering with dick clark productions (dcp) to live stream programming from upcoming award shows that will integrate Twitter fan and celebrity show-related conversations into the live programs.
The programming will kick off with the official two-hour red carpet pre-show for the 52nd Academy of Country Music Awards on April 2, produced by the Academy of Country Music and dcp. Subsequent red carpet pre-shows will be exclusively live streamed for the Billboard Music Awards on May 21and the American Music Awards in November. Twitter will also live stream the 7th Annual Streamy Awards in partnership with dcp and Tubefilter, which will air in the fall of 2017.
The live streams, available globally to logged-in and logged-out audiences on Twitter and connected devices, will include advertising packages with TV style commercial ad spots. Sales packages will also include the opportunities for advertisers and sponsors to promote original clips produced by dcp.
“Twitter is where conversations about award shows happen live", said Twitter COO Anthony Noto, in the news release. "After a successful collaboration with the Hollywood Foreign Press Association and dick clark productions on our exclusive Golden Globes red carpet show, we're excited to partner again with dcp to bring more live programming to Twitter."
The release added that the live official pre-show to the Golden Globe Awards garnered 2.7 million unique viewers.
