Twitter selling video ads on Periscope

SAN FRANCISCO – Twitter is allowing advertisers to purchase ads in its live-streaming platform Periscope.The company said in a blog post Tuesday that select brands may purchase pre-roll ads on Periscope video, a move that allows the brand to link their message with specific broadcasts from creators and publishers. The video ads will only be seen when viewed within Twitter’s platform.“For creators and publishers that use Periscope to go live on Twitter every day, these pre-roll ads present a new way to monetize their video content”, reads the post. “For marketers, they have a new source of brand-safe video advertising...