Radio / Television News

Twitter enhances TV event viewing, says Twitter


TORONTO - Using Twitter while watching live television and ads provides a more memorable and engaging experience, according to new research commissioned by Twitter.The social networking service said that it teamed up with multinational neuromarketing firm Neuro-Insight (@neuro_insight) to gain a better understanding of how Twitter impacts the live viewing experience.  The firm used advanced neuro technology to read and analyze second-by-second brain responses to content and advertising during selected live TV events where respondents were asked to view the live content using Twitter only, TV only, and a combination of the two.According to a blog post by Twitter Canada’s head of...