NEW YORK – Twitter is expanding its lineup of new live and on demand video programming, including that available to Canadian users.
The new content deals include:
– NFL: As part of a multiyear partnership extension, the league will continue to program video highlights, breaking news and analysis, and will also include new live shows anchored around big NFL events including the NFL Draft.
– The Players' Tribune: The debut of a new talk show called Don’t @ Me, an interactive live broadcast featuring two athletes debating every “greatest of all time” topic under the sun, with Twitter users and fan voting to determine the topics and winner of the debates.
– Blizzard Entertainment: For its BlizzCon 2019 gaming convention in November, Blizzard will deliver a selection of content to Twitter for the first time, including the entirety of the opening ceremony, behind-the-scenes interviews and live broadcasts, and clips and highlights of game-developer panels and esports tournaments.
– The Wall Street Journal: WSJ What’s Now will be a new original video format on Twitter providing daily business analysis and markets insights, plus will live-stream conferences and events like the Future of Everything and WSJ Tech D.Live.
– TicToc by Bloomberg: TicToc will expand coverage to include global events like the G20 Summit, United Nations General Assembly and World Economic Forum.
– CNET: In a new partnership with Twitter, CNET will sell sponsorship opportunities in its coverage on Twitter of industry events like CES and Mobile World Conference, along with buying guides and tech news.
– Time: The company behind the news magazine will develop content exclusively for Twitter around its franchises like Person of the Year and Time 100, including live-streaming video.
"When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter," said Twitter Global VP and Head of Content Partnerships Kay Madati, in the news release. "Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter."
