Twitter and so.da launch new online shopping experience

TORONTO – Twitter Canada and Corus Entertainment’s social digital agency so.da announced today the launch of a new social shopping experience featuring so.da clients. “The partnership delivers an entirely new way for users to discover and shop for products on Twitter with virtual pop-ups designed to help people discover brands, learn more about their products, and then drive traffic directly to the brand's site,” explains the press release unveiling Twitter Shops Fueled by so.da. "Social shopping has accelerated exponentially during the past year, and these evolved consumer behaviours are here to stay even when the economy opens up more broadly,"...