Twitter adds new Canadian content, including three shows from Corus

TORONTO – Twitter Canada announced a number of new livestreaming deals with some big Canadian brands Thursday at its first-ever #TwitterFronts event.The streaming partnerships include Bell Media for the iHeartRadio Much Music Video Awards; news content from BetaKit, BuzzFeed, Cheddar and Bloomberg; sports from Golf Canada, Tennis Canada, Homestand Sports, and the NHL Players Association; and a slate of lifestyle content from Corus.Noting that entertainment, lifestyle and food make up some of the highest consumed content on social media, Corus pledged to produce three new video series for Twitter incorporating its brands and talent, aimed at millennial audiences.That content, created by Corus’ in-house social...