Radio / Television News

TVO, Yahoo sign content deal


TORONTO – Ontario public education network TVO has reached a deal with Yahoo! Canada to provide the internet site with original, TVO-produced educational content. It’s TVO’s first such deal with an online provider and is part of its digital strategy to reach new audiences by using multiple platforms. It will also allow TVO to meet the growing needs of viewers who prefer to access their favourite programs based on their own daily schedules, said TVO Chief Executive Officer Lisa de Wilde. “Partnering with a trusted online content provider such as Yahoo Canada made perfect sense.” The deal extends TVO’s reach...