Radio / Television News

TVO partners with iTunes

TORONTO - Ontario's public educational channel TVO will sell its children’s songs and music videos on Apple Inc.'s digital media player iTunes. "Partnering with iTunes offers TVO new potential to significantly increase the impact of our unique made-in-Ontario content in the borderless digital space," said Lisa de Wilde, TVO's CEO, in the press release. "Now a whole new audience of parents and their kids around the globe will discover TVOKids' fun and creative approach to educational media." TVO and iTunes will share in revenues generated on a per-download basis. The partnership encompasses North America, Japan, Europe and Australia-New Zealand. TVOKids videos are...